Brand Manager - Pet Care
Our client, MARS, is one of the world’s most renowned and recognizable companies, whose family of Associates is 80,000 across 78 countries around the globe. Some of their most distinguished brands are Snickers, Twix, Mars, M&M’s, Skittles, Bounty, Orbit, Pedigree, Whiskas, etc.
You will deliver targeted brand growth for the business unit, in line with the brand and portfolio strategy defined by the segment hub. You will generate growth by customizing and deploying a business unit brand and portfolio strategy, creating and executing local plans for brand activation.
- Deployment of the local portfolio and brand strategy, media and pricing
- Local amplification of brand activation (local media buying, PR, social media, visibility)
- Brand positioning, activation, and protection/integrity in the business unit and customization and implementation of brand strategy on the local market
- Development of the brand via close collaboration with Market Directors, Marketing Manager, and Sales Distributors
- Performance of regular deep analysis of retail audit and market data to turn local insights into growth solutions
- Management of the local BTL agencies (in store activation, POSM)
- Promotional design execution within brand guidelines
- Post-evaluation of activities to review promotional effectiveness
- Report to the Marketing Manager BBA (Baltics Balkan Adriatic), based in Vienna.
- University degree
- At least 3 years of relevant experience in marketing
- Previous experience of brand planning and activation
- Good knowledge of brand performance review and brand communication and advertising
- Organizational agility and ability to interact at senior levels
- Fluent English
An excellent opportunity exists for a passionate and analytically minded professional who wants to develop and strengthen their category expertise to become part of the Marketing team.
Are you interested?
We look forward to receiving your application!
HILL International Bulgaria
License No. 1637 valid until 08.10.2018
We will appreciate your interest and will treat your application in strict confidentiality!
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